Privacy Policy

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Privacy Policy of Easy to Grow


This website collects some personal data from its users and users may be subject to different protection standards.

Owner and Data Controller

Easy to Grow
1665 South Rancho Santa Fe Road A1
San Marcos, CA 92078 US
service@easytogrowbulbs.com

Types of Data Collected

Among the types of Personal Data that this website collects, by itself or through third parties, are: Cookies; Usage Data; email address; shopping history; device information; Data communicated while using the service; phone number; geographic position.

Any use of Cookies, or of other tracking tools, by this website or by the owners of third-party services used by this website serves the purpose of providing the service required by the user, in addition to any other purposes described in the present document and in the Cookie Policy. Users are responsible for any third-party Personal Data obtained, published or shared through this website.

Mode and place of processing the Data

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention Time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Remarketing and behavioral targeting, Traffic optimization and distribution, Advertising, Analytics, Platform services and hosting, Displaying content from external platforms, Tag Management, Managing contacts and sending messages, Managing data collection and online surveys, Heat mapping and session recording, Hosting and backend infrastructure, Handling payments, Interaction with external social networks and platforms and Contacting the User. For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".

Detailed Information on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:


Advertising & Analytics

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside of this website. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

The below services may constitute some or all of the below:

  • A sale according to the CCPA, VCDPA, CPA, CTDPA and UCPA
  • A sharing according to the CCPA
  • Targeted advertising according to the VCDPA, CPA, CTDPA and UCPA

Criteo (Criteo SA)

Criteo is an advertising service provided by Criteo SA.

Personal Data processed: Cookies; Usage Data.

Place of processing: France. Criteo Privacy Policy.

Google Ads Conversion Tracking

Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this website.

Personal Data processed: Trackers; Usage Data.

Place of processing: United States. Google Privacy Policy.

Microsoft Advertising

Microsoft Advertising is an advertising service provided by Microsoft Corporation.

Personal Data processed: Cookies; Usage Data.

Place of processing: United States. Microsoft Privacy Policy.

Meta Ads Conversion Tracking (Meta pixel, Meta Platforms Inc.)

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed: Trackers; Usage Data.

Place of processing: United States. Meta Privacy Policy.

Google Ad Manager (Google LLC)

Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.

This service uses the "DoubleClick" Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States. Google Privacy Policy and Google Ad Settings and Partner Policies.

Direct Email Marketing

This Application uses the User Data to propose services and products provided by third parties or unrelated to the product or service provided by this Application.

Personal Data processed: email address.

Pinterest

Pinterest Conversion Tag is an analytics service provided by Pinterest, Inc. that connects data from the Pinterest advertising network with actions performed on this Application.

Personal Data processed: device information; Trackers; Usage Data.

Place of processing: United States. Pinterest Privacy Policy.


Contacting the User

Mailing list (email and/or text message), newsletter.

By registering on the mailing list or for the newsletter, the User’s email address and/or phone number will be added to the contact list of those who may receive email messages and/or text messages containing information of commercial or promotional nature concerning this website. Your email address and/or phone number might also be added to this list as a result of signing up to this website or after making a purchase through s sign-up form.


Handling Payments

Unless otherwise specified, this website processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This website isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Amazon Payments

Amazon Payments is a payment service provided by Amazon.com, Inc., which allows Users to make online payments using their Amazon credentials.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: See the Amazon Payments Privacy Policy

Paypal

PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: See the PayPal privacy policy

Android Pay (Google Pay)

Android Pay is a payment service provided by Google LLC, which allows Users to make payments using their mobile phones.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

See the Google Payments Privacy Policy


Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this website. The interaction and information obtained through this website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on this website isn’t being connected back to the User’s profile.


Managing Contacts and Sending Messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Klaviyo (Klaviyo Inc.)

Klaviyo is an email address management and message sending service provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

Personal Data processed: email address; shopping history; Tracker; Usage Data.

Place of processing: United States. See the Klaviyo Privacy Notice.

Platform Services and Hosting

These services have the purpose of hosting and running key components of this website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Shopify Inc.

Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: Canada. See the Shopify Privacy Policy.

Remarketing and Behavioral Targeting

This type of service allows this website and its partners to inform, optimize and serve advertising based on past use of this website by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

AdRoll

AdRoll is an advertising service provided by AdRoll, Inc.

Personal Data processed: Cookies; Usage Data.

Place of processing: United States. See their Opt Out.


The Service is not directed to children under the age of 13

Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.