Privacy policy
Privacy Policy of Easy to Grow
This website collects some personal data from its users and users may be subject to different protection standards based on how the user interacts with this website and user location.
Owner and Data Controller
Easy to Grow
8480 N 87th St.
Milwaukee, WI 53224 US
service@easytogrowbulbs.com
Types of Data Collected
Among the types of Personal Data that this website collects, by itself or through third parties, are: Cookies; Usage Data; email address; shopping history; device information; Data communicated while using the service; phone number; geographic position.
Any use of Cookies, or of other tracking tools, by this website or by the owners of third-party services used by this website serves the purpose of providing the service required by the user, in addition to any other purposes described in the present document and in the Cookie Policy. Users are responsible for any third-party Personal Data obtained, published or shared through this website.
Methods of Processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner.
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Retention Time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
The Purposes of Processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Remarketing and behavioral targeting, Traffic optimization and distribution, Advertising, Analytics, Platform services and hosting, Displaying content from external platforms, Tag Management, Managing contacts and sending messages, Managing data collection and online surveys, Heat mapping and session recording, Hosting and backend infrastructure, Handling payments, Interaction with external social networks and platforms and Contacting the User. For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".
Detailed Information on the Processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Advertising & Analytics
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside of this website. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
The below services may constitute some or all of the below:
- A sale according to the CCPA, VCDPA, CPA, CTDPA and UCPA
- A sharing according to the CCPA
- Targeted advertising according to the VCDPA, CPA, CTDPA and UCPA
Criteo (Criteo SA)
Criteo is an advertising service provided by Criteo SA.
Personal Data processed: Cookies; Usage Data.
Place of processing: France. Criteo Privacy Policy.
Google Ads Conversion Tracking
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this website.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States. Google Privacy Policy.
Microsoft Advertising & Microsoft Bing
Microsoft Advertising is an advertising service provided by Microsoft Corporation.
Personal Data processed: Cookies, Trackers; Usage Data.
Place of processing: United States. Microsoft Privacy Policy.
Meta Ads Conversion Tracking (Meta pixel, Meta Platforms Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States. Meta Privacy Policy.
Google Ad Manager (Google LLC)
Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
This service uses the "DoubleClick" Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States. Google Privacy Policy and Google Ad Settings and Partner Policies.
Direct Email Marketing
This Application uses the User Data to propose services and products provided by third parties or unrelated to the product or service provided by this Application.
Personal Data processed: email address.
Pinterest
Pinterest Conversion Tag is an analytics service provided by Pinterest, Inc. that connects data from the Pinterest advertising network with actions performed on this Application.
Personal Data processed: device information; Trackers; Usage Data.
Place of processing: United States. Pinterest Privacy Policy.
Contacting the User
Mailing list (email and/or text message), newsletter.
By registering on the mailing list or for the newsletter, the User’s email address and/or phone number will be added to the contact list of those who may receive email messages and/or text messages containing information of commercial or promotional nature concerning this website. Your email address and/or phone number might also be added to this list as a result of signing up to this website or after making a purchase through s sign-up form.
Handling Payments
Unless otherwise specified, this website processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This website isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
Amazon Payments
Amazon Payments is a payment service provided by Amazon.com, Inc., which allows Users to make online payments using their Amazon credentials.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: See the Amazon Payments Privacy Policy
Paypal
PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: See the PayPal privacy policy
Android Pay (Google Pay)
Android Pay is a payment service provided by Google LLC, which allows Users to make payments using their mobile phones.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
See the Google Payments Privacy Policy
Interaction with External Social Networks and Platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this website. The interaction and information obtained through this website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on this website isn’t being connected back to the User’s profile.
Managing Contacts and Sending Messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Klaviyo (Klaviyo Inc.)
Klaviyo is an email address management and message sending service provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
Personal Data processed: email address; shopping history; Tracker; Usage Data.
Place of processing: United States. See the Klaviyo Privacy Notice.
Attentive (Attentive Mobile Inc.)
Attentive is an email, text/sms, and customer analytics service. In order to take advanatge of this service provided by Attentive, the Owner will share the User's phone number.
Personal Data processed: phone number; shopping history; Tracker; Usage Data.
Place of processing: United States. See the Attentive Privacy Policy.
Platform Services and Hosting
These services have the purpose of hosting and running key components of this website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Shopify Inc.
Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: Canada. See the Shopify Privacy Policy.
Remarketing and Behavioral Targeting
This type of service allows this website and its partners to inform, optimize and serve advertising based on past use of this website by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
AdRoll
AdRoll is an advertising service provided by AdRoll, Inc.
Personal Data processed: Cookies; Usage Data.
Place of processing: United States. See their Opt Out.
The Service is not directed to children under the age of 13
Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.
Information for California Consumers
This section applies to all users, who are consumers residing in the state of California, United States of America, according to the "California Consumer Privacy Act of 2018" (the "CCPA"), as updated by the "California Privacy Rights Act" (the "CPRA") and subsequent regulations. For such consumers, this section supersedes any other possibly divergent or conflicting information contained in the privacy policy and uses the term "personal information" as defined in the California Consumer Privacy Act (CCPA/CPRA).
Notice at Collection
We collect the following categories of personal information about you: identifiers, commercial information, internet or other electronic network activity information, and geolocation data. We do not collect sensitive personal information or additional categories of personal information (name, email, address, phone number) without notifying you or without your consent at the time of collection. By placing an order on this website, you are giving consent for us to collect your name, address and phone number for commercial business purposes.
What are the purposes for which we use your personal information?
We may use your personal information to allow for the operational functioning of this website and features thereof ("business purposes"). In such cases, your personal information will be processed in a fashion necessary and proportionate to the business purpose for which it was collected, and strictly within the limits of compatible operational purposes.
We won’t process your information for unexpected purposes, or for purposes incompatible with the purposes originally disclosed, without your consent.
How long do we keep your personal information?
Unless stated otherwise inside the “Detailed information on the processing of Personal Data” section, we will not retain your personal information for longer than is reasonably necessary for the purpose(s) they have been collected for.
How we collect information
We collect the above-mentioned categories of personal information, either directly or indirectly, from you when you use this website. For example, you directly provide your personal information when you submit requests via any forms or place an order on this website. You also provide personal information indirectly when you navigate this website, as personal information about you is automatically observed and collected, such as your geolocation data and type of device.
Your privacy rights under the California Consumer Privacy Act and how to exercise them
You have the right to request that we disclose to you:
- the categories of personal information that we collect about you
- the sources from which the personal information is collected
- the purposes for which we use your information
- to whom we disclose such information
- the specific pieces of personal information we have collected about you
You also have the right to know what personal information is sold or shared and to whom. In particular, you have the right to request two separate lists from us where we disclose:
- the categories of personal information that we sold or shared about you and the categories of third parties to whom the personal information was sold or shared
- the categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose
The disclosure described above will be limited to the personal information collected or used over the past 12 months.
The right to request the deletion of your personal information
You have the right to request that we delete any of your personal information, subject to exceptions set forth by the law (such as, including but not limited to, where the information is used to identify and repair errors on this website, to detect security incidents and protect against fraudulent or illegal activities, to exercise certain rights etc.).
If no legal exception applies, as a result of exercising your right, we will delete your personal information and notify any of our service providers to whom we have shared the personal information to do so — provided that this is technically feasible and doesn’t involve disproportionate effort.
The right to correct inaccurate personal information
You have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
The right to opt out of sale or sharing of personal information and to limit the use of your sensitive personal information
You have the right to opt out of the sale or sharing of your personal information. You also have the right to request that we limit our use or disclosure of your sensitive personal information.
The right of no retaliation following opt-out or exercise of other rights (the right to non-discrimination)
We will not discriminate against you for exercising your rights under the CCPA. This means that we will not discriminate against you, including, but not limited to, by denying goods or services, charging you a different price, or providing a different level or quality of goods or services just because you exercised your consumer privacy rights.
However, if you refuse to provide your personal information to us or ask us to delete or stop selling your personal information, and that personal information or sale is necessary for us to provide you with goods or services, we may not be able to complete that transaction.
To the extent permitted by the law, we may offer you promotions, discounts, and other deals in exchange for collecting, keeping, or selling your personal information, provided that the financial incentive offered is reasonably related to the value of your personal information.
How to exercise your rights
To exercise the rights described above, you need to submit your verifiable request to us by contacting us via the details provided in this document.
For us to respond to your request, it’s necessary that we know who you are. Therefore, you can only exercise the above rights by making a verifiable request which must:
- provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative
- describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it
Making a verifiable consumer request does not require you to create an account with us. We will use any personal information collected from you in connection with the verification of your request solely for the purposes of verification and shall not further disclose the personal information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.
If you cannot personally submit a verifiable request, you can authorize a person registered with the California Secretary of State to act on your behalf. If you are an adult, you can make a verifiable request on behalf of a child under your parental authority.
You can submit a maximum number of 2 requests over a period of 12 months.
How and when we are expected to handle your request
We will confirm receipt of your verifiable request within 10 days and provide information about how we will process your request. We will respond to your request within 45 days of its receipt. Should we need more time, we will explain to you the reasons why, and how much more time we need. In this regard, please note that we may take up to 90 days to fulfill your request.
Our disclosure(s) will cover the preceding 12-month period. Only with regard to personal information collected on or after January 1, 2022, you have the right to request that we disclose information beyond the 12-month period, and we will provide them to you unless doing so proves impossible or would involve a disproportionate effort.
Should we deny your request, we will explain you the reasons behind our denial. We do not charge a fee to process or respond to your verifiable request unless such request is manifestly unfounded or excessive. In such cases, we may charge a reasonable fee, or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind it.
Universal opt-out mechanism: Global privacy control
If you want to submit requests to opt-out of the sale of personal data or the targeted advertising via a user-enabled global privacy control, like the Global Privacy Control ("GPC"), you are free to do so and we will abide by such request. The GPC consists of a setting or extension in the browser or mobile device and acts as a mechanism that websites can use to indicate they support the GPC signal. If you want to use GPC, you can download and enable it via a participating browser or browser extension.